The Downtown Advantage

One of Downtown Eau Claire, Inc. (DECI)'s goals is to strengthen downtown's existing assets and increase its potential by growing the downtown business community. We are very proud of all the businesses that make it a vibrant and thriving part of our city, but are always looking for new entrepreneurs. Every year DECI organizes Jump-Start Downtown Business Competition that awards up to $5,000 in start-up capital for a new business to locate downtown. Applications for Jump-Start are accepted through the end of May, but during the rest of the year there are many other resources to assist businesses in locating downtown.

And why should you locate downtown? There are many reasons why companies like RCU, Mayo Clinic Health System, Harmon Solutions Group, and Leader Telegram choose downtown as their main location. Downtown is easily accessible: the bus transfer center is located here and newly installed bike racks make it easy for outdoor lovers, plenty of parking is available to downtown businesses through monthly parking passes.

Small retail businesses choose downtown for the built-in foot traffic. 23% of Eau Claire's workforce is employed by the 524 downtown businesses. That means there are 9,062 downtown employees who are always looking for a place nearby to eat, shop, or get products and services. Weekends are filled with those that love outdoors and Farmer's Market goers. Festivals and special events bring downtown more then 35,000 attendees annually.

Special Events Traffic

Farmers Market 7,000 attendees/week May-Oct 2012
Open Air Festival of the Arts (OAFA) 5,000 attendees June 2012
"Sounds Like Summer" Concert Series 800 attendees/week June-August 2012
Taste of the Valley 10,000 attendees June 2012
Summer Fest 10,000 attendees August 2012
International Fall Festival 25,000 attendees September 2012
Trick or Treating Downtown 2,000 attendees October 2012
Christmastime in the City 500 attendees December 2012

Major Pedestrian Traffic Generators

L.E. Phillips Memorial Public Library 39,000 people/month
Mayo Clinic Health System 26,000 patients/month
YMCA 13,500 people/month
Eau Claire Children's Museum 4,500 people/month
US Bank Building 3,000 people/month
Ramada Convention Center 1,900 rooms booked/month
Eau Claire Regional Arts Center 100,000/year
Chippewa Valley Theatre Guild 15,000-20,000/year
Eau Claire Children's Theatre 17 shows per season

The exciting new mixed use development downtown and investments that are pouring in create a lot of press and increase the popularity of downtown as a place to live, work and play.

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2010 DECI Marketing Opportunities

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